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Franchise International Malaysia

Franchise International Malaysia

The the Franchise International is finally here in Malaysia. FIM 2011 is considered the largest annual franchising exhibition and conference in Southeast Asia and is the only franchise event officially sanctioned by the Ministry of Domestic Trade, Co-Operatives & Consumerism (MDTCC) and Malaysian Franchise Association (MFA).

Attaining its 18th year pinnacle with proven organizing track records, the FIM is a giving potential customers a melting pot of local and international franchise exhibitors into a world full of opportunities. It will assemble main players in the franchise sector from all around the world to discuss current franchise issues and the focus will be ” franchise” as a key strategy in developing entrepreneurship in Malaysia especially in retail and service sectors. This is the perfect venue to launch new franchise system, appoint master franchisees, and identify potential local franchisees, matchmaking and networking functions.

This exhibition will feature exhibitors from the following sectors :- Accounting/ Tax Services, Adult Education/ Enrichment & Training Centers, Franchise Suppliers/ Retail Equipment & Technology, Consultancy Services, Fast Food/ Restaurants. A big focus will be on the fast growing hospitality sector. The growth in Malaysia of fast food outlets and budget hotels has been on the raise. With the current trend due mainly to Air Asia, Budget hotels are on the up. Apple Hotel is a leader in this market.

Malaysia is one of the regional fastest growing franchise markets. With invaluable support from Malaysian government, top franchisors and key financial institution, FIM 2011 promises to be the premiere event for continuing successful development of the franchise industry in Malaysia as well as Southeast Asia region. Therefore, take this advantage to expand your business opportunities at FIM 2011.

Apple Hotel will once again make in the large field of exhibitors. The boutique hotel will have two booths giving potential franchisers an opportunity to see what the hotel has to offer. The hotel is offering a unique opportunity to become a franchiser. Apple Hotel governs this with a tough questionnaire giving the hotel a good knowledge of  the seriousness of the potential franchiser.

Based in Jalan Alor, Apple Hotel has grown from October last year to provide a beacon of light and flagship for how budget hotels should be run. As a budget hotel, Apple Hotel is looking for growth with the correct franchiser.  Apple Hotel will once again be the only hotel to participate in this International Franchise. The Hotel has grown from strength to strength, utilizing a mix of Social Media and Online Marketing methods to achieving over 90 % of bookings online instead of looking at traditional print media marketing methods.

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