Franchise Expo Putra World Trade Centre PWTC
Putra World Trade Centre, more commonly known as the PWTC will be the host of the 2011 Franchise Expo in Kuala Lumpur. The Expo will commence on the 25th and conclude 29th of May. The Franchise Expo will be held in Hall Four of the PWTC. The Franchise expo will aim to bring some of the best available opportunities to an audience of successful people. The audience will have the motivation and capital to invest in new business venture. The Expo also aims to introduce more Bumiputera entrepreneurs to the idea of franchise development especially in the service sector so that it can further contribute to economic growth.
The vision is “To create an environment conducive to promoting the development of the Franchise”.
Among the Franchises to show their wares to the crowd will be Apple Hotel sdn bhd. Apple Hotel has been allocated two booths for the show. The booths are ideally placed giving the ideal view of what a room at the hotel has to offer. Staff from Apple Hotel including CEO Jerry Ho are available to answer all questions regarding a Franchise Opportunity at the Expo. The growth of this hotel can only be a push towards the influx of tourists expected in Malaysia.
Malaysia is expecting an influx of 33 million visitors up to the year 2020. The majority will be flying into Kuala Lumpur. Recent trends have suggested that the budget hotel market is now heating up. Apple Hotel has taken advantage of this situation making it a goal to build more hotels to deal with the influx of tourists.
Apple Hotel is the first budget hotel in Malaysia with a Franchise License. The Hotel officially opened the doors in October of 2010 and his since steadily grown. The face of Budget Hotels is Malaysia is changing. There are many budget hotels in Malaysia operating without a license, it has now become even more important for a budget hotel to distinguish itself from the rest and set an example.
Apple Hotel aims to promote the brand through an aggressive strategy. The brand already has a decisive recognition online. Forgoing traditional media in favour of online has seem the brand grow rapidly. Apple Hotel has arrived and become a major player in the budget hotel market in Malaysia.
Apple Hotel is located at booth 4009 and booth 4010.